The Dashboard: Your Mission Control

The Dashboard is your at-a-glance view of everything happening. It’s the first thing you see after logging in, and it’s designed to give you a quick pulse check on your marketing efforts.

• Stats Cards: These four cards at the top are your key metrics. See how many campaigns are active, how many URLs are in your library, the total QR codes generated, and your total scan analytics. Quick, simple, and powerful.
• Activity Overview: This chart shows you the trends of your campaign creation and URL imports over the last 14 days. Is your activity ramping up? This is where you’ll see it.
• Recent Activity: This table provides a detailed log of the most recent events in your account, like campaign creations, deletions, and imports. It’s your system’s diary.
• AI Campaign Builder: Feeling creative? Describe a marketing goal (e.g., “A flyer for our fall festival”), and our AI will suggest a complete, best-practice UTM setup for you. It’s like having a marketing consultant right in your app!

Campaigns: The Heart of Your Strategy

A “Campaign” is where you group a set of URLs together to generate QR codes with consistent tracking parameters. Think of it as a folder for a specific marketing push.

The Campaigns Table

This is where you’ll see all your campaigns. You can filter by any field and even customize which columns you see using the “Columns” and “Filter” buttons. Click the three-dots menu on any row to edit, delete, or download the QR codes for that campaign.

Creating & Editing Campaigns

When you create a new campaign, you’ll define its name and its UTM parameters. These parameters are the “tags” that tell your analytics software where your visitors are coming from. Every QR code generated from this campaign will use these same settings, ensuring your data is clean and consistent.

Advanced QR Code Styling

Within the campaign creation form, you can customize the appearance of your QR codes to match your brand. You can:

• Upload a logo to be placed in the center of the QR code.
• Set a single brand color, or create a two-color gradient.
• Change the style of the dots and the corner markers for a unique look.

URLs: Your Digital Library

This is the central library of all the destination URLs you’ve imported. Campaigns pull from this list to create QR codes.

Importing URLs

You can upload a CSV or an XML sitemap file to populate your library. The app will parse the file and let you choose which column contains the URL. All other columns in your file will be imported as metadata, which you can use to filter your tables or display on QR code cards!

Managing URLs

• Manual Entry: Quickly add one or more URLs by pasting them into a text box.
• Locking: “Lock” important URLs to protect them from being removed during bulk deletion operations.
• Bulk Deletion: Need to do some spring cleaning? The deletion tools allow you to wipe all unlocked URLs, remove URLs created before a specific date, or delete all URLs that have a certain tag. Use with caution—this action is permanent!

QR Codes: Your Bridge to the Physical World

This page is your QR code generation hub. Here you’ll find all the QR codes from your active campaigns, plus a handy tool for one-off creations.

From Campaigns Grid/Table

This area displays every single QR code generated from your active campaigns. You can view them as visual cards or as a detailed data table. Each gives you options to copy the final URL or download the QR code image in various sizes, perfect for web or print.

One-Off QR Code Generator

Need a single, trackable QR code right now without creating a full campaign? This tool is for you. Just pop in a URL, add any optional UTM parameters, and generate. It’s perfect for quick tasks and experiments.

UTM Deep Dive: Tracking Like a Pro

UTM parameters are the secret sauce that makes tracking work. They are simple tags added to the end of your URL. When someone scans your QR code, these tags are sent to Google Analytics, telling you exactly which campaign drove the visit.

• utm_source: Identifies the specific source of your traffic. Think of it as where the link is. Examples: facebook_page, summer_event_flyer, company_website.
• utm_medium: Identifies the marketing medium. Think of it as how the link got there. Examples: social, qr_code, email, cpc.
• utm_campaign: Identifies the overall marketing campaign. Think of it as why you’re promoting it. Examples: summer_sale_2024, new_product_launch.
• utm_content: Used to differentiate similar content or links within the same ad. For example, if you have two QR codes on one flyer. Examples: top_banner, logo_link.
• utm_id: A unique ID for your campaign, often used for more complex tracking and cost data import into Google Analytics.

Settings & Customization

My Businesses

Create and manage multiple business entities under a single user account. You can switch between your active businesses from the dropdown in the header.

Invite Link

Generate a unique sign-up link and QR code for your business. When a new user signs up using this link, they will automatically be added to your team.

Campaign ID

Create a custom template to automatically generate the utm_id for all new campaigns. You can use a mix of static text and dynamic variables (e.g., {campaignName}, {YYYY}, {random:6}) to create a consistent naming convention.

Contact Support

Can’t find the answer you’re looking for? Our support team is here to help. Please visit our official support page for assistance.

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